{"id":11241,"date":"2026-04-07T10:35:59","date_gmt":"2026-04-07T08:35:59","guid":{"rendered":"https:\/\/elicitonline.com\/case\/total-packaging-moves-from-firefighting-to-process-optimization\/"},"modified":"2026-09-09T13:06:21","modified_gmt":"2026-09-09T11:06:21","slug":"total-packaging-moves-from-firefighting-to-process-optimization","status":"publish","type":"case","link":"https:\/\/elicitonline.com\/en\/case\/total-packaging-moves-from-firefighting-to-process-optimization\/","title":{"rendered":"Total Packaging moves from firefighting to process optimization"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n<div class=\"alignfull\">\n<div class=\"gb-element-fb07b7e9\"><\/div>\n\n\n\n<div class=\"gb-element-cda000ea alignfull\">\n<div class=\"gb-element-1bbf2e59\">\n<img decoding=\"async\" data-media-id=\"11242\" class=\"gb-media-04d35862\" alt=\"\" title=\"\" src=\"https:\/\/elicitonline.com\/wp-content\/uploads\/2026\/08\/TP_8615-2000x1333-1-aspect-ratio-1320-605-1-1320x605.jpg.webp\">\n\n\n\n<h1 class=\"gb-text gb-text-f926d232\">Total Packaging moves from firefighting to process optimization<\/h1>\n<\/div>\n\n\n\n<span class=\"gb-shape gb-shape-7713c682\">\n  \n<\/span>\n<\/div>\n<\/div>\n\n<div class=\"gb-element-a3b1bef3 alignfull\">\n<div class=\"gb-element-889dbf53\">\n<div class=\"gb-element-2090c89d\">\n<div class=\"gb-element-324d5bec\">\n<p class=\"gb-text gb-text-9aceddf1\"><em>\u201cYou simply wheel the device to the malfunction. That lowers the threshold and generates positive reactions on the shop floor.\u201d<\/em><\/p>\n\n\n\n<p class=\"gb-text gb-text-2a6d43b6\"><strong>Dave Kuijsten<br\/><\/strong>Production Manager Total Packaging<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-6217e535\">\n<p class=\"gb-text gb-text-5d2a31e8\"><em>\u201cIf the team leader and Technical Department cannot figure it out, they call Willem. If there is a problem with a substrate or material, they call Willem. But as we continue to grow, we cannot remain dependent on that single expert.\u201d<\/em><\/p>\n\n\n\n<p class=\"gb-text gb-text-87568fdf\"><strong>Dirk Bilardie<\/strong><br\/>Manager Continuous Improvement Total Packaging<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-288c2e6f\">\n<p class=\"gb-text gb-text-90abfef4\"><em>\u201cThe knowledge model provides guidance. If problem X arises, where can I look? If it is not at A, maybe at B, maybe at C. That significantly structures an operator&#8217;s thinking.\u201d<\/em><\/p>\n\n\n\n<p class=\"gb-text gb-text-cc1ba036\"><strong>Dirk Bilardie<br\/><\/strong>Manager Continuous Improvement Total Packaging<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-b0d29c88\">\n<p class=\"gb-text gb-text-29ad50a2\">\u201cWe are currently focused purely on the basics. That is frustrating. Once that is resolved, you can finally have the conversation you really want to have: what else can we improve?\u201d<\/p>\n\n\n\n<p class=\"gb-text gb-text-c250686c\"><strong>Dave Kuijsten<\/strong><br\/>Production Manager Total Packaging<\/p>\n<\/div>\n<\/div>\n\n\n\n<div>\n<h3 class=\"wp-block-heading\">\u2018With ELICIT, we want to move from firefighting to process optimization\u2019<\/h3>\n\n\n\n<p class=\"gb-text\">At&nbsp;<a href=\"https:\/\/totalpackaging.nl\/\" target=\"_blank\" rel=\"noreferrer noopener\">Total Packaging<\/a> in Harderwijk, production is growing rapidly. New lines, new shifts, new people, and one aging box maker on whom much depends. Dirk Bilardie (Manager Continuous Improvement) and Dave Kuijsten (Production Team Manager) explain how they are capturing that knowledge before the box maker retires.  <\/p>\n\n\n\n<h3 class=\"gb-text\"><strong><strong>Growing while knowledge dilutes<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"gb-text\">The market for high-end packaging solutions is booming. If they know that anywhere, it is at Total Packaging in Harderwijk. The 111-year-old producer of luxury cardboard packaging is growing rapidly. Recent years have been characterized by brand-new factories, significant expansion of the machinery, and a huge influx of new people. \u201cAbout 80 percent of the current operators have been employed for less than two years,\u201d says Dave Kuijsten. \u201cSome of them have no background as an operator, let alone in the paper or cardboard industry. So they often still have a lot to learn about our profession.\u201d     <\/p>\n\n\n\n<h3 class=\"gb-text\"><strong><strong>The \u2018jokers\u2019 are disappearing<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To provide them with that knowledge, there are, of course, training plans, work instructions, and shadowing periods. Yet that is only the tip of the iceberg. \u201cWe have documented electromechanical matters, but knowledge about box technology, toner, glue, paper: that resides in the <em>minds<\/em> of a small group of experienced people,\u201d explains Dirk Bilardie, himself one of those experienced individuals.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBut box maker Willem in particular is our \u2018joker\u2019, with 26 years of experience. If everything runs smoothly, they manage fine. But if there is a problem before seven-thirty in the morning, they call Willem. If the team leader and Technical Department cannot figure it out, they call Willem. If there is a problem with a substrate or material, they call Willem. But as we continue to grow, we cannot remain dependent on those few experts. Furthermore, Willem will retire in two years. We must get more new people to a high level of knowledge.\u201d<\/p>\n\n\n\n<h3 class=\"gb-text\"><strong><strong>The ELICIT knowledge model<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"gb-text\">In the search for a solution, Total Packaging arrived at ELICIT. And after running a pilot with ELICIT, as part of a Technical Development Path project by <a href=\"https:\/\/www.groeiopleidingen.nl\/\" target=\"_blank\" rel=\"noreferrer noopener\">Landstede<\/a> Groei Opleidingen and <a href=\"https:\/\/twicompany.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TWI Company<\/a>, they became convinced. ELICIT interviewed Willem about the knowledge he gathered over 30 years and processed that into an interactive knowledge model that can be consulted directly at the line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dave: \u201cThe knowledge model visualizes a production line. Subsequently, you can reason back from a finished product problem (the packaging has the wrong shape, for example) to potential causes. With logical, visual connections. That helps an operator enormously. You know exactly where to look, even if you have little experience. Beginning technical staff also benefit from this.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dirk clarifies: \u201cThe knowledge model provides guidance. If problem X arises, where can I look? If it is not at A, maybe at B, maybe at C. That significantly structures an operator&#8217;s thinking.\u201d<\/p>\n\n\n\n<h3 class=\"gb-text\"><strong><strong><strong>From the bottom of the cabinet to right next to the line<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The first version of the knowledge model was presented on a tablet. That did not yet yield enthusiastic reactions. \u201cOur knowledge model was actually too large for that. Operators had to scroll and swipe, and then it doesn&#8217;t work. If it isn&#8217;t easy, that device ends up at the bottom of the cabinet after three uses. They said: it must be user-friendly.\u201d  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The solution turned out to be quite simple: ELICIT on a mobile computer at the line. A large screen, keyboard, and mouse. Dave: \u201cYou simply wheel the device to the malfunction. It is a detail, but it does a lot. The threshold is now low enough. Now I hear positive reactions about the content of the model.\u201d  <\/p>\n\n\n\n<h3 class=\"gb-text\"><strong><strong><strong><strong>A standard step<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now that the pilot has been completed, implementation into daily practice begins. Team leader by team leader, operator by operator. It must be fully rolled out across all ten packaging lines before the summer holidays.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What do Dirk and Dave hope to see in the coming months? Dirk is clear: \u201cELICIT must become a standard step in case of deviations or problems. Have you already checked the model? Do that first.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dave adds: \u201cIt is also great if it triggers people to think along. Through the suggestion function, you can propose smart actions or solutions and, after a review, add them to the model. This makes it a living document with increasing value.\u201d<\/p>\n\n\n\n<h3 class=\"gb-text\"><strong><strong><strong><strong><strong>Optimizing instead of firefighting<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With ELICIT, the vast amount of experiential knowledge from Willem&#8217;s head becomes available to the growing group of box makers and operators. This way, he can retire peacefully later without still receiving phone calls. \u201cIt is wonderful that we can retain that unique knowledge and supplement it over the next two years\u2014as long as Willem is still here,\u201d says Dirk. \u201cI have no illusion that we can fully safeguard the entire 30 years of experience and creativity, but even a portion is worth a lot to us.\u201d   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With that knowledge at hand, the focus can shift to improving production instead of daily troubles. Dave: \u201cWe are currently focused purely on the basics. That is frustrating. Once that is resolved, you can finally have the conversation you really want to have: what else can we improve? Not firefighting, but optimizing. That is where we want to go with ELICIT in the coming years.\u201d <\/p>\n\n\n<ul class=\"case-taxonomies\">\n   <li class=\"case-taxonomies__item case-taxonomies__item--branch\">\n  <a class=\"case-taxonomies__chip\" href=\"https:\/\/elicitonline.com\/en\/branch\/packaging-and-plastics\/\">\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\">\n\t<path d=\"M2 20a2 2 0 0 0 2 2h16a2 2 0 0 0 2-2V8l-7 5V8l-7 5V4a2 2 0 0 0-2-2H4a2 2 0 0 0-2 2Z\" \/>\n\t<path d=\"M17 18h1\" \/>\n\t<path d=\"M12 18h1\" \/>\n\t<path d=\"M7 18h1\" \/>\n<\/svg>\n\n <span>Packaging and plastics<\/span>\n <\/a>\n  <\/li>\n    <li class=\"case-taxonomies__item case-taxonomies__item--department\">\n  <a class=\"case-taxonomies__chip\" href=\"https:\/\/elicitonline.com\/en\/department\/education-training\/\">\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\">\n\t<circle cx=\"18\" cy=\"5\" r=\"3\" \/>\n\t<circle cx=\"6\" cy=\"12\" r=\"3\" \/>\n\t<circle cx=\"18\" cy=\"19\" r=\"3\" \/>\n\t<line x1=\"8.59\" x2=\"15.42\" y1=\"13.51\" y2=\"17.49\" \/>\n\t<line x1=\"15.41\" x2=\"8.59\" y1=\"6.51\" y2=\"10.49\" \/>\n<\/svg>\n\n <span>Education &amp; training<\/span>\n <\/a>\n  <\/li>\n  <li class=\"case-taxonomies__item case-taxonomies__item--department\">\n  <a class=\"case-taxonomies__chip\" href=\"https:\/\/elicitonline.com\/en\/department\/production\/\">\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\">\n\t<circle cx=\"18\" cy=\"5\" r=\"3\" \/>\n\t<circle cx=\"6\" cy=\"12\" r=\"3\" \/>\n\t<circle cx=\"18\" cy=\"19\" r=\"3\" \/>\n\t<line x1=\"8.59\" x2=\"15.42\" y1=\"13.51\" y2=\"17.49\" \/>\n\t<line x1=\"15.41\" x2=\"8.59\" y1=\"6.51\" y2=\"10.49\" \/>\n<\/svg>\n\n <span>Production<\/span>\n <\/a>\n  <\/li>\n    <li class=\"case-taxonomies__item case-taxonomies__item--painpoint\">\n  <a class=\"case-taxonomies__chip\" href=\"https:\/\/elicitonline.com\/en\/pain-point\/faster-training\/\">\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\">\n\t<circle cx=\"12\" cy=\"12\" r=\"10\" \/>\n\t<line x1=\"12\" x2=\"12\" y1=\"8\" y2=\"12\" \/>\n\t<line x1=\"12\" x2=\"12.01\" y1=\"16\" y2=\"16\" \/>\n<\/svg>\n\n <span>Faster training<\/span>\n <\/a>\n  <\/li>\n  <li class=\"case-taxonomies__item case-taxonomies__item--painpoint\">\n  <a class=\"case-taxonomies__chip\" href=\"https:\/\/elicitonline.com\/en\/pain-point\/imminent-loss-of-knowledge-due-to-turnover\/\">\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\">\n\t<circle cx=\"12\" cy=\"12\" r=\"10\" \/>\n\t<line x1=\"12\" x2=\"12\" y1=\"8\" y2=\"12\" \/>\n\t<line x1=\"12\" x2=\"12.01\" y1=\"16\" y2=\"16\" \/>\n<\/svg>\n\n <span>Imminent loss of knowledge due to turnover<\/span>\n <\/a>\n  <\/li>\n  <li class=\"case-taxonomies__item case-taxonomies__item--painpoint\">\n  <a class=\"case-taxonomies__chip\" href=\"https:\/\/elicitonline.com\/en\/pain-point\/insufficient-employees-with-the-right-knowledge-experience\/\">\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\">\n\t<circle cx=\"12\" cy=\"12\" r=\"10\" \/>\n\t<line x1=\"12\" x2=\"12\" y1=\"8\" y2=\"12\" \/>\n\t<line x1=\"12\" x2=\"12.01\" y1=\"16\" y2=\"16\" \/>\n<\/svg>\n\n <span>Insufficient employees with the right knowledge experience<\/span>\n <\/a>\n  <\/li>\n  \t<\/ul>\n\n<\/div>\n<\/div>\n\n\n\n<span class=\"gb-shape gb-shape-ee4ceade\">\n  \n<\/span>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Production is growing rapidly at Total Packaging in Harderwijk. New lines, new shifts, new people, and one aging box maker on whom much depends. Dirk Bilardie (Manager Continuous Improvement) and Dave Kuijsten (Production Team Manager) explain how they are capturing that knowledge before the box maker retires.  <\/p>\n","protected":false},"author":1,"featured_media":11242,"template":"","branch":[69],"department":[71,50],"painpoint":[74,52,53],"class_list":["post-11241","case","type-case","status-publish","has-post-thumbnail","hentry","branch-packaging-and-plastics","department-education-training","department-production","painpoint-faster-training","painpoint-imminent-loss-of-knowledge-due-to-turnover","painpoint-insufficient-employees-with-the-right-knowledge-experience"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"_links":{"self":[{"href":"https:\/\/elicitonline.com\/en\/wp-json\/wp\/v2\/case\/11241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elicitonline.com\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/elicitonline.com\/en\/wp-json\/wp\/v2\/types\/case"}],"author":[{"embeddable":true,"href":"https:\/\/elicitonline.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/elicitonline.com\/en\/wp-json\/wp\/v2\/case\/11241\/revisions"}],"predecessor-version":[{"id":11252,"href":"https:\/\/elicitonline.com\/en\/wp-json\/wp\/v2\/case\/11241\/revisions\/11252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elicitonline.com\/en\/wp-json\/wp\/v2\/media\/11242"}],"wp:attachment":[{"href":"https:\/\/elicitonline.com\/en\/wp-json\/wp\/v2\/media?parent=11241"}],"wp:term":[{"taxonomy":"branch","embeddable":true,"href":"https:\/\/elicitonline.com\/en\/wp-json\/wp\/v2\/branch?post=11241"},{"taxonomy":"department","embeddable":true,"href":"https:\/\/elicitonline.com\/en\/wp-json\/wp\/v2\/department?post=11241"},{"taxonomy":"painpoint","embeddable":true,"href":"https:\/\/elicitonline.com\/en\/wp-json\/wp\/v2\/painpoint?post=11241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}